Insurers · insurtechs · brokers
Insurers, reinsurers, insurtechs and brokers: La Voix du Planteur explains climate insurance to smallholder farmers on the media they already follow. Aïcha then answers their questions on WhatsApp and connects you with interested farmers.
Climate insurance · index insurance
Droughts, late rains, disease: smallholder farmers are highly exposed to climate risk, yet few of them know what crop insurance is. Words like “premium”, “index” or “payout” are worrying. Trust is earned by explaining, not by a poster.
How it works
Short videos explain, with examples from the field, what index insurance is and when it pays out.
Farmers ask Aïcha their questions on WhatsApp: how much it costs, how to enrol, what happens in a drought.
With their consent, Aïcha passes interested farmers on to your team or distribution network.
Our formats
Short videos, filmed in the field, in plain French.
By explaining it first. La Voix du Planteur produces explainer videos in plain French, published on Facebook, TikTok, Instagram and YouTube, where 381,300+ farmers follow us. Interested farmers ask Aïcha their questions on WhatsApp, and she refers them to you.
Index insurance pays the farmer when a measured index, such as rainfall or a satellite index, crosses a threshold set in advance, with no field assessment. It suits smallholder farmers, provided it is well understood.
Before the enrolment period. We schedule the videos and Aïcha’s answers around your calendar and the relevant season.
Every campaign comes with a report: views, engagement, questions asked to Aïcha and the number of farmers connected with you.
Tell us who you want to engage and with what message: we will suggest the right format, on quotation.