Cooperatives · programmes · NGOs

Train thousands of farmers without endless field visits.

Cooperatives, sustainability programmes, NGOs and development projects: La Voix du Planteur turns your training modules into short videos watched in the field. Aïcha then answers each farmer’s questions.

followers
381,300+
views per month
38M

Farmer training · extension

The challenge: scaling up

An in-person training session gathers a few dozen farmers and is expensive. Farmers already watch videos on their phones: that is where good practice can spread, before being explored one-to-one.

What we do for you

  • Training video modules in the La Voix du Planteur format
  • Targeted publishing by crop: cocoa, rubber, cashew, food crops
  • Tracking questions asked to Aïcha to measure adoption
Discuss your project

How it works

LVP captures attention, Aïcha closes the deal

  1. 1

    Film

    We film the good practice in the field, in the short La Voix du Planteur format.

  2. 2

    Publish

    Videos are published by crop: cocoa, rubber, cashew, coffee, food crops.

  3. 3

    Follow up

    Aïcha answers farmers’ questions, and we report back what they ask to measure adoption.

Frequently asked questions

How can farmers be trained at scale?

By combining short videos watched on phones with one-to-one follow-up on WhatsApp with Aïcha. Farmers learn the practice on video, then ask Aïcha their questions in French, by text or voice note.

Which topics can you cover?

Cocoa pruning, fermentation and drying, rubber tapping, pest control, natural treatments, adding value to harvests, traceability: any topic that is useful to farmers.

How is adoption of good practices measured?

Through views and engagement on each video, and through the questions asked to Aïcha, which show what farmers are really trying to apply.

Demanding organisations already trust us

  • GIZ
  • Ambassade du Royaume des Pays-Bas
  • ETG
  • Agriterra
  • Nitidae
  • CPH-CI — Collectif des Planteurs d’Hévéa de Côte d’Ivoire
  • PRM2 — Mabi-Yaya & la Mé
  • Cayat
  • Ivorio
  • Kumasi
  • Lono
  • Fab-Lab
  • Moyé

Let’s talk about your campaign

Tell us who you want to engage and with what message: we will suggest the right format, on quotation.

Aïcha