Exporters · cooperatives · certifiers

Explain traceability and the EUDR to cocoa farmers.

Exporters, cooperatives, certifiers and sustainability programmes: La Voix du Planteur explains to farmers what traceability, the farmer ID card and the EU Deforestation Regulation (EUDR) change for them. Aïcha answers their questions, and Field Data Africa carries out data collection and plantation mapping.

followers
381,300+
views per month
38M

Cocoa · traceability · EUDR

The challenge: new rules, poorly informed farmers

To be sold in the European Union, cocoa must be traceable to the plot and must not come from deforested land. Without explanation, farmers see geolocation or registration as a burden, sometimes as a threat.

What we do for you

  • Farmer awareness of traceability and EUDR
  • Relaying cooperatives’ season guidelines
  • Link with Field Data Africa’s data collection and GPS mapping
Discuss your project

How it works

LVP captures attention, Aïcha closes the deal

  1. 1

    Explain

    Simple videos explain the EUDR, the farmer ID card and why traceability matters to the farmer.

  2. 2

    Answer

    Aïcha answers farmers’ concerns and relays cooperatives’ season guidelines.

  3. 3

    Collect

    Field Data Africa, which operates La Voix du Planteur, runs farmer surveys and GPS mapping of plantations.

Frequently asked questions

What does the EUDR change for a cocoa farmer?

The EU Deforestation Regulation (EUDR) requires cocoa sold in the European Union to be traceable to the plot and not to come from land deforested after 31 December 2020. Plantations must therefore be geolocated.

How can farmers be made aware of traceability?

By explaining what they gain from it, in their own words. La Voix du Planteur publishes videos on the farmer ID card and traceability, followed by hundreds of thousands of farmers, and Aïcha then answers their questions on WhatsApp.

Who maps the plantations?

Field Data Africa (www.fielddata.africa), which operates La Voix du Planteur, carries out field data collection, farmer surveys and GPS mapping of plots.

Demanding organisations already trust us

  • GIZ
  • Ambassade du Royaume des Pays-Bas
  • ETG
  • Agriterra
  • Nitidae
  • CPH-CI — Collectif des Planteurs d’Hévéa de Côte d’Ivoire
  • PRM2 — Mabi-Yaya & la Mé
  • Cayat
  • Ivorio
  • Kumasi
  • Lono
  • Fab-Lab
  • Moyé

Let’s talk about your campaign

Tell us who you want to engage and with what message: we will suggest the right format, on quotation.

Aïcha